Station Sponsors


Building society raises over a grand for Yorkshire Air Ambulance

Bike competition winner Jennifer Howden is pictured receiving her prize from Peter Goldthorpe, of Minster Cycles

Beverley Building Society has given an update on their recent static cycling challenge in aid of the Yorkshire Air Ambulance, revealing that £1,050 will be going to the charity.

As previously reported by Beverley FM, the society set up a bike in their Saturday Market branch to tie in with the recent Tour de Yorkshire, setting a target of cycling 597miles, the total distance of the Tour De Yorkshire’s men’s and women’s races combined.

The society promised to donate 50p for every mile covered and were amazed to beat what seemed like a pretty daunting goal by almost 100 miles.

Members of the public donated an extra £400 in cash, and the Air Ambulance’s status as the Society’s ‘charity of the month’ made it eligible for an additional £250, taking the total to £1,000. The money will be handed over to Yorkshire Air Ambulance imminently.

The society also ran a free prize draw on social media and in the branch throughout the campaign and Jennifer Howden, from Holme-on-Spalding-Moor, was the lucky winner of a bike worth £500 from Minster Cycles, based in Norwood. Jennifer recently took delivery of her prize and has donated an additional £50 to the amount being handed to Yorkshire Air Ambulance.

Beverley Building Society Chief Executive Karl Elliott told Beverley FM: “We’d like to say a huge thank you to everyone, including our own team of staff, our customers, and Tour competitors Team Jadan-Weldtite Vive le Vélo, who launched the campaign.

“Everyone really got behind it throughout the whole month. The actual big day for Beverley at the start of the Tour was a fantastic experience. We were out on the street giving away free water bottles and money boxes, there was a brilliant community atmosphere and it felt very rewarding to be a part of the whole thing.”

A familiar face – and big cycling fan – also took a turn on the bike to support the good cause. Playwright John Godber OBE and his daughter Elizabeth took time out from their new production Seasons in the Sun to notch up a worthy 14 miles. The play, written and directed by John with Elizabeth as Stage Manager, was on show at Beverley’s East Riding Theatre at the time. 

Helen Callear, North Yorkshire Fundraising Manager from Yorkshire Air Ambulance, said: “We were absolutely delighted to be chosen as this year’s official Tour de Yorkshire charity and for the fantastic support we received from local businesses along the route.

“The Yorkshire Air Ambulance provides life-saving emergency service to the whole of Yorkshire and the donations we receive really are the life blood of the charity. We’d like to thank all the staff and customers who got involved for their support.”