DESIGNED BY GETEXTRA
Beverley store announces closure
Staff at Steamer Trading in Toll Gavel, Beverley, have been told the store is closing; five months after it was rescued in a takeover by kitchenware retailer ProCook. The Beverley store retained its original branding after it was bought out of receivership, but now signs have gone up announcing its closure.
The Beverley store is one of eight to be closed by ProCook, but 13 others will continue and be rebranded under the ProCook name. A company spokesman said: “After almost six months of trying to get the Steamer Trading model to work and a significant amount of investment we have been forced to draw the brand to a close.”
He continued: “We have concluded that our best route to success is to utilise the most profitable sites in expansion plans for ProCook. t’s a sad day for the Steamer Trading brand, but even with our best efforts the model is not viable and therefore we’re forced to close a few stores.”