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Beverley fashion retailer expands

Lee Wardell at Verb

An independent menswear retailer has built on its success by launching a womenswear floor just months after opening at Beverley’s popular Flemingate centre.

Fashion brand VERB now offers a hand-picked collection of Italian womenswear to complement its stylish men’s fashion and footwear range.

It follows the success of a limited summer range for ladies and responds to demand for a womenswear collection equivalent to the quality and choice offered to gentlemen customers.

VERB owner Lee Wardell said: “When we first opened in May we tested the water with a small selection of ladies fashion in keeping with our distinctive style, with a view to expanding our womenswear range.

“That has been very well received by our customers, so we’ve expanded onto the upper floor and created a dedicated area for our female customers.

“We commissioned a consultant to hand-pick a complete collection from Italy, complementing the men’s range, and offering a style and selection to suit all colour palettes at affordable prices. We also have some gorgeous accessories to give the final touch to an outfit.

“We’ve given the first floor a softer feel with floral displays and a more feminine style. There’s also a seating area where customers can relax with a cup of coffee while considering their purchases.”

The new range was launched at a VIP preview evening with guests enjoying refreshments as they browsed the new collection. A stylish selection of footwear, handbags and jewellery accompany the range.

Three members of staff have been taken on as a result of the expansion.