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Beverley chocolatiers expanding into Hull

White Rabbit brother-and-sister team, MD Ed Hawkes and Head Chocolatier Amy Fenner

Popular Beverley artisan chocolate shop and café, White Rabbit Chocolatiers, is to open a second outlet in Hull’s Paragon Arcade later this week.

Part of a major re-development of the historic arcade, the shop will eventually feature a unique ‘Hull blend’ of delicious chocolate treats.

The family team also have plans to add a micro kitchen, desserterie and workshop space – serving hot chocolates and chocolate desserts and hosting social events – in the New Year.

And they are recruiting for their ambitious new venture, looking for a new Paragon Store manager to join the two additional members of staff they have already employed for the shop.

This marks the latest leg of an ongoing expansion for the business, which was originally established 14 years ago by former teacher Sally Hawkes and is now run by her son Ed Hawkes and daughter Amy Fenner. Two years ago, they added a chocolate café to their main Beverley shop, in Dyer Lane, and have seen trade build dramatically ever since.

Managing Director Ed Hawkes said: “Opening the Beverley café was the natural next step for us in the town. It was a brave move but we’ve been overwhelmed by how popular it’s become, with people travelling from across Yorkshire and beyond to visit us.

“As a result, we’ve been hoping to build on this demand for a while, by opening another outlet, but wanted to wait until we found the perfect venue.”

The new White Rabbit outlet will be in Unit 6 of Paragon Arcade, nextdoor to Two Gingers  Coffee House, and will offer their popular range of  chocolates, with plans to add a unique Hull blend to the mix in 2019. The site is currently undergoing a makeover to transform it into everyone’s vision of a magical chocolate shop ready for the Christmas build-up, in true White Rabbit style.

“The arcade is going to have all the magic of a Victorian shopping street, it will look beautiful and it’s the perfect home for us,” added Ed.

“We’re very excited about the move and planning to make it look very festive as you’d expect from a traditional chocolate shop in the run-up to Christmas.”

Their aspiration is to eventually produce much of the Hull shop’s chocolate on site, in authentic, traditional chocolatier-style.

The shop will open its doors this Thursday (November 8), with an official opening event on Friday November 17, featuring entertainment, giveaways, chocolate tasting and discount. Anyone visiting the store should quote Whiterabbit2 to enjoy their special 10 per cent off until  November 30.

White Rabbit Chocolatiers  have won no less than 17 Great Taste Awards for their truffles and hot drinks, including a Great Taste Top 50 Foods Award in 2014, and two awards from the Academy of Chocolate. Their blackcurrant and juniper truffle earned them a prestigious 3 Star Great Taste Award and Golden Fork nomination in 2014 and continues to be their most popular flavour. They also boast a TripAdvisor Certificate of Excellence.

Founder, Master Chocolatier Sally, trained at some of the most prestigious chocolate houses in the world to perfect her craft, including the Valrhona School in Burgundy, Westminster College in London and an internship at Vancouver’s Ecole Chocolat. Amy, who is gifted with a very sensitive palate, is carrying on that mantel, ably helped by talented team members like second Master Chocolatier Kathy Bates, who specialises in the decoration and colour work which make White Rabbit’s chocolate creations look so distinctive and beautiful.

The family’s culinary inspiration stems from their idyllic rural past as part of a Northern Irish farming family.