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Beverley bidding for destination award
For the third year running, Beverley has been shortlisted in the Coach Friendly Destination category at the British Coach Tourism Awards. The town narrowly missed out on the accolade in 2016 and 2017 but is back in contention for 2018 after winning judges over with a submission that highlighted the town itself, the increase in coach numbers to Beverley since a campaign was launched by Visit Hull & East Yorkshire, the success of the Beverley Festival of Christmas and the coaches that came to the event as well as positive testimonials, publicity and social media.
Councillor Richard Burton, of East Riding of Yorkshire Council, said: “It is the council’s aim, through VHEY, to secure return visits and overnight stays in the town and thereby create favourable trading conditions for local businesses to maximise on.”