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Acclaim for children’s centres

East Riding of Yorkshire Council’s children’s centres, including the one in Beverley, are celebrating after achieving international recognition for a baby-friendly initiative. The centres have successfully achieved full  accreditation in the UNICEF Baby Friendly Initiative, a worldwide programme of the World Health Organisation and UNICEF.

The initiative is designed to support breastfeeding and parent-infant relationships by working with public services to improve standards of care.  It aims to ensure that all parents make informed decisions about feeding their babies and are supported in their chosen feeding method. The assessment team commended East Riding staff for the efforts made, and said it was clear that pregnant women and new mothers receive a very high standard of care